A popular UK lifestyle and fashion magazine has been criticised after it described an artificial intelligence (AI) "fashion and lifestyle editor" on its social media page as a "new member" of the team.

The editor, known as "Reem", was introduced to SheerLuxe's huge social media following - nearly half a million followers on Instagram - earlier this week.

But there has been backlash from fans, with one saying the company is depriving “human journalists of a job”, and they were frustrated by what they described as unachievable “beauty standards”.

In a statement, SheerLuxe said that "innovation has been central" to what the brand does but recognised that they "didn't explain it properly" and were "sorry".